Top 7 Reasons Why to Have a BlogPosted on: August, 30, 2016, in
Thinking about starting a blog? Here are my top 7 reasons why I highly recommend having a professionally designed blog as part of your website.
1. Search Engine Optimization
Google and other search engines place high importance on blogs, because they provide up-to-date, relevant content to users. A good blog post also creates engagement, and keeps people on your site longer which is huge!
Having a blog that you update regularly will position you to start getting more organic traffic to your website from search engines. It’s important to have your keyword or phrase in your blog post title, headings, and body of your content. Provide high quality content that solves the end user’s problem, and make sure you take extra steps to verify your website is well optimized.
2. Demonstrate Your Expertise
Having a blog positions you as an expert. By sharing quality content for free, you build trust, credibility and authority. You can connect directly with your audience to bring in highly targeted traffic and leads, and then you can convert them into lifelong customers. You can create a dialog by teaching others what you know. Speak directly to your ideal customer with every post.
3. Help Users Find Solutions to Their Problems
Having a blog allows you to solve your ideal customer’s problems. By giving away free content that is useful for your visitors, you not only establish trust and relatability, but you also give a priceless gift. You offer value to the community by answering questions. You can provide solutions that would have been very difficult to find prior to the internet. When you give to others, they are more likely to want to reciprocate. It’s just human nature.
4. Build a List of Subscribers
Having a blog is a great way to build a list of subscribers. If you regularly provide high value content related to the end-user’s needs, why wouldn’t they want to subscribe? You can also write an ebook to give away to users as an incentive to sign up. Having a list of targeted email subscribers who have opted in to receive regular updates from you is priceless. You have permission to market to them. You can not only offer useful information and free downloads, but you can create special offers to sell your products or services.
Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer
5. Generate Traffic to Your Website
Having a blog generates traffic to your website not only due to the improved search engine rankings, but also because, users will share your content on their social media profiles. You just want to make sure you have well written, easy to understand, high value content. Then you want to make it easy for them to share on whatever social media network they are a part of. There are many influential content curators out there, and if your content is relatable to them, they will most definitely share it.
6. Make Money From Blogging
You can set up various ways to monetize your blog including sponsored ads, selling affiliate products or services, selling your own products or services, paid product reviews, members only areas, speaking engagements, endorsements, and many more.
Once you have built up a dedicated following of readers, the possibilities are limitless.
7. It’s Fun!
Perhaps the best reason to start blogging today is that it’s fun! When you write a blog, you often look for ways to improve your post by researching the topic. You can learn new information that will benefit you and your readers. Blogging shouldn’t be a chore; it should be an effective way to share what you’re most passionate about which is super fun!
Can you think of any other reasons to have a blog? Post them in the comments. Also, if you want help designing a custom website with a blog, contact me for a quote.
Tags: 5 Reason to Have a Blog, Blog Writing, Blogging, Build a List of Subscribers, Demonstrate Your Expertise, Generate Traffic to Your Website, Help Users Find Solutions to Their Problems, Make Money From Blogging, Search Engine Optimization, Should I Have a Blog, Top Reason to Have a Blog, Why Have a Blog?